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AMWAY - COMPANY MISSION AND VALUES

Founded in 1959, Amway was built out of founders Rich DeVos and Jay Van Andel’s common ambition of empowering others with the same goal. Today, our company core values of family, freedom, hope and reward are our guiding principles that make sure we don’t stray from the company mission and vision, the purpose behind Amway.

Family

“The home is where love and responsibility are learned and where values are transmitted from one generation to the next.”
- Rich DeVos, Amway Co-Founder

Being a company born out of a strong bond, Amway recognizes the importance of family in everything we do. Once with us, you become part of a global community that supports, encourages and looks after one another. Since day 1, Amway has been a family business and the opportunity we provide aims to help Amway Business Owners (ABOs) build a family business for themselves and for generations to come.

Freedom

"Let's give everyone this shining, golden opportunity."
- Jay Van Andel, Amway Co-Founder

Freedom is a life essential. It helps us to live, work, achieve and grow. The opportunity that Amway offers is one that appeals to people who are ready to make their own decisions, set their own goals and work through these goals to attain their own level of success. We make it our duty to help ABOs realize the financial security they desire, so they can act more freely and live the life they want.

Hope

“Whatever the wind blows my way, hope is constant.”
- Rich DeVos, Amway Co-Founder

A driving force at the center of humanity is hope. It gives us the power to transform our lives, allowing us to dream, establish goals and achieve great things. The common thread of all our ABOs is their hope for a better life. We believe that if given the right opportunity, everyone can build a successful business for themselves. And that is why the Amway opportunity is open to people from all cultures, ages and education backgrounds.